News

This year, Christmas at Alves Bandeira gas stations promises to be even more special! Alves Bandeira announces the launch of another national campaign, part of its Pontos AB loyalty program, under the theme "For everyone, a special hamper!”

Each Alves Bandeira station will offer a Christmas Hamper filled with delicacies that symbolize the tradition and authenticity of the holiday season, bringing color and flavor to Portuguese tables, including traditional codfish, wines, cheese, sausages, jams, chocolates, and many other delights.

From November 18 to December 15, 2024, customers enrolled in the Pontos AB loyalty program can redeem 500 points for each participation. Entries can be made at participating stations or directly through the Alves Bandeira App.

"The launch of this Christmas campaign is the perfect way to close a year of sharing and connection with our customers,” says Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira. "In 2024, we witnessed our campaigns being warmly embraced, reflecting the loyalty and affection our customers have for us. Offering a Christmas hamper at each station symbolizes, on one hand, our gratitude to all our loyal customers and, on the other, our commitment to providing them with unique experiences. During this special season for everyone, we decided to offer something genuinely Portuguese that evokes the Portuguese spirit and family unity, so beautifully represented during this festive period.”

The campaign will be promoted on radio, social media, and at Alves Bandeira gas stations, and will feature a humorous video starring entertainer Camaleaooo.